February, 2016. London, UK. This Asics Gel Lyte 3 video was made to test out a "NOT JUST RUNNING SHOES" campaign.
ASICS GEL LYTE III
This is an Test Shoot product video i have made with the ASICS GEL LYTE III Shoe. A different take on Asics running shoe campaign. Being a breakdancer and slightly involved in the fashion world i believe the Gel Lyte series is a great stylish and slick shoe, so i researched Asics videos and their campaigns only to find out that they don't really promote this shoe as much as i believe they should. So i made this test shoot.
DOP: Radu Palicica
Editor & Camera Op: Adrian Ardelean
Shot on Sony A7s with Canon 100mm f1.8 , Canon 24-106 Atomos Ninja Assassin